Regardless of ideological beliefs there is no natural separation between business and politics.

On the one hand, there is not one single product or service which is not directly or indirectly impacted by political decisions. On the other, need modern policies and policy makers businesses to create jobs and new technologies which make the world a bit better.

I am working in this intersection between business and society. Fundamentally I believe it is an important trade – but not at any price.

about my work with Danfoss

On my second year, I am working as vvice president and head of Danfoss Group's department for Public & Government Affairs. This means that, I have:

• Established and built-up the Corporate Public & Government Affairs department at Danfoss Headquarters. In June 2009 I opened the first lobbying office in Brussels of any Danish company.
• Solved cases in need of dispute resolution. For example, I facilitated the release of US $4.8 million by a country with foreign currency controls.
• Led a reputation management campaign aimed at European policy-makers. The campaign concluded that “Danfoss has positioned itself as a key stakeholder in the institutional debate […] As information and expertise provider, Danfoss has won credibility and visibility.” (Grayling Global, 2008).
• Become head and negotiation leader of Danfoss’ lobby effort towards the EU Directives on Renewable Energy Sources and Energy Performances in Buildings. The efforts successfully included heat pumps as a renewable source and strengthened district heating as the core of the acts
• Managed internal department and team of external agencies/consultants.

® External communications: CEO presentations/interviews, targeted media outreach programs in Europe, Russia and Asia.

® Internal communications: Management communications, policies/processes for multi-site and multi-cultural employee base, employee meeting and informational sessions, and contribution to annual reports.

On my blog you can read more about my perspectives of the public affairs profession.